How to optimize website speed to increase revenue

David Ha

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In today’s fast-paced digital world, having a website that loads quickly is crucial for attracting and retaining customers. A slow-loading website can lead to a poor user experience, resulting in lost revenue and a decrease in customer satisfaction. Therefore, optimizing website speed has become a top priority for businesses looking to maximize their online success. In this article, we will explore various techniques and strategies to help you optimize your website’s speed and ultimately increase your revenue. From optimizing images and reducing file sizes to leveraging caching and content delivery networks (CDNs), we will provide you with actionable tips to enhance your website’s performance. So, let’s dive in and discover how to supercharge your website speed for improved revenue generation.

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

Learn about Google PageSpeed and Gtmetrix

Google PageSpeed and GTmetrix are two widely used tools for evaluating and improving website loading speed.

Google PageSpeed is a speed analysis tool developed by Google. It provides you with a score and improvement suggestions to enhance the loading speed of your website. PageSpeed examines factors such as file size, image optimization, cache memory rules, and many other elements to ensure that your website loads quickly and delivers a better user experience.

GTmetrix is an independent but equally popular website speed analysis tool. It uses data from PageSpeed and YSlow (another tool) to assess and display scores for factors such as file size, number of requests, server response time, and various other elements. GTmetrix also provides detailed improvement recommendations to help you optimize the loading speed of your website.

Both Google PageSpeed and GTmetrix offer detailed information on the issues that cause delays in loading your website, enabling you to have a better understanding of the areas that need improvement. By utilizing these two tools, you can optimize the loading speed of your website, provide a better user experience, and improve the ranking of your website on search engines.

The important indicators when reading a speed test

When reading a speed test, there are important indicators that you should consider. Here are three important indicators when reading a speed test:

  1. TFFP (Time to First Paint): This is the time it takes for the browser to display the first pixel of a web page after clicking on a link or entering a URL. This measurement assesses the speed at which the web page is rendered.
  2. First Paint: This is the time it takes for the browser to display the first content element on a web page after clicking on a link or entering a URL. It indicates the time users have to wait before they can see any content on the page.
  3. Contentful Paint: This is the time it takes for the browser to display the first meaningful content on a web page after clicking on a link or entering a URL. It indicates the time users have to wait before they can see the most important content on the page.

These indicators help evaluate the loading speed of a web page and provide important insights into user experience. By considering these indicators, you can make informed decisions and improve the performance of your website to deliver a better user experience.

Why do I rate Gtmetrix higher than Google Page Speed when measuring speed?

Gtmetrix is often rated higher than Google Page Speed when measuring speed due to several reasons. Firstly, Gtmetrix is known to provide more comprehensive and detailed speed metrics compared to Google Page Speed. It offers a wide range of performance data, including page load time, page size, and the number of requests made by the website.

Furthermore, Gtmetrix provides more professional and in-depth analysis of the speed performance. It generates a detailed report that includes recommendations for optimizing specific elements of the website that may be impacting its speed. This level of analysis and specific recommendations can be valuable for website owners and developers who are looking for actionable insights to improve their site’s performance.

On the other hand, Google Page Speed tends to give more generalized suggestions and focuses on providing a high-level overview of the website’s speed performance. While it offers some valuable insights, it may not provide the same level of granularity and specific recommendations as Gtmetrix.

In summary, people may rate Gtmetrix higher than Google Page Speed because Gtmetrix offers a more precise and professional evaluation of website speed, providing detailed metrics and specific optimization recommendations.

Choose the best hosting is the most important thing

To achieve the best TTFP (Time To First Byte) index, you can consider the following methods:

  1. Choose a high-quality hosting provider: Opt for a hosting provider that offers reliable and robust infrastructure. Look for providers that have a reputation for fast server response times and minimal downtime.
  2. Select a hosting location close to your target audience: The physical distance between your hosting server and your website visitors can impact TTFP. Choosing a hosting location that is geographically close to your target audience can reduce latency and improve TTFP.
  3. Implement a Content Delivery Network (CDN): A CDN is a network of servers distributed across various locations worldwide. It caches static content of your website and delivers it to users from the closest server location. By using a CDN, you can reduce the distance between your website visitors and the server, resulting in faster TTFP.

These methods, including selecting a high-quality hosting provider, choosing a hosting location near your target audience, and implementing a CDN, can help you achieve the best TTFP index.

Here are some hosting options that provide excellent Time To First Byte (TTFB) performance in different price segments:

  1. Affordable segment:
    • HostArmada: HostArmada offers affordable hosting solutions with good performance and reliability.
    • ChemiCloud: ChemiCloud is another budget-friendly hosting provider known for its reliable services.
  2. Mid-range segment:
    • Cloudways: Cloudways specializes in managed cloud hosting, offering a wide range of options and excellent performance.
    • Vultr: Vultr provides high-performance cloud hosting at competitive prices.
  3. Premium segment:
    • WPX: WPX Hosting is a premium provider that focuses on WordPress hosting, offering top-notch performance and customer support.
    • Kinsta: Kinsta is another premium WordPress hosting provider known for its powerful infrastructure and excellent performance.

For affordable CDN options, you can consider using BunnyCDN and KeyCDN. Both providers offer competitive pricing and reliable content delivery network services.

Remember to carefully evaluate your specific needs and consider factors such as server location, scalability, and customer support when choosing a hosting or CDN provider.

f you have multiple small websites, such as satellite websites or demos, installing them on the same main host can cause overload and reduce the performance of other websites. To address this issue, a good approach is to purchase an additional secondary host to set up these small websites separately.

There are many hosting providers like Hostinger and HawkHost that offer reasonably priced and affordable hosting options. By purchasing an additional host, you can distribute the load of the small websites and ensure that the TTFB for each website is optimized. This will improve the user experience and enhance the interactivity of your websites.

However, before buying a secondary host, make sure to consider the resource requirements and storage capacity of each website to choose a suitable hosting package.

I recommend that you use Litespeed server

When it comes to choosing a web server, there are several options available, including Litespeed, Nginx, and Apache. Each server has its own strengths and considerations, so it’s important to understand the differences before making a decision.

Litespeed is known for its exceptional performance and efficient resource utilization. It is designed to handle high traffic loads efficiently, making it an excellent choice for websites that require fast response times and optimal performance. Litespeed utilizes event-driven architecture, which allows it to handle concurrent connections without consuming excessive server resources. This can result in significant performance improvements compared to traditional servers like Apache.

Nginx is another popular web server known for its scalability and ability to handle high traffic volumes. It is commonly used as a reverse proxy server or load balancer due to its efficient handling of concurrent connections. Nginx excels in serving static content and efficiently caching dynamic content. However, it may require additional configuration and fine-tuning to match the performance of Litespeed in certain scenarios.

Apache is one of the most widely used web servers and has been around for a long time. It offers a wide range of features and is highly customizable. Apache is known for its flexibility, compatibility, and extensive module ecosystem. However, Apache’s architecture is process-based, which can consume more server resources when handling concurrent connections compared to event-driven servers like Litespeed or Nginx.

In summary, if you are looking for a web server with exceptional performance, efficient resource utilization, and excellent scalability, Litespeed is a highly recommended choice. It can help improve the speed and responsiveness of your website, resulting in a better user experience. However, depending on your specific requirements and configurations, Nginx or Apache might also be suitable options. It’s important to consider your specific needs and conduct further research to make an informed decision.

If you are a beginner, I recommend you use hosting with Cpanel support

If you are a beginner, I would recommend using hosting with Cpanel support. Cpanel is a popular and user-friendly web management interface. It provides a range of tools to help you easily manage and control your website.

Cpanel offers an intuitive and user-friendly interface, allowing you to manage tasks through graphical charts and simple drag-and-drop tools. You can manage files, install web applications, create and manage databases, create email addresses, and many more features with just a few clicks.

One significant advantage of Cpanel is its flexibility and ability to interact with various programming languages and frameworks. You can easily create and manage websites using PHP, MySQL, Ruby, Python, and many other languages.

Furthermore, Cpanel also supports security features to protect your website from online threats. You can configure security measures such as SSL certificates, firewalls, and access controls to ensure the safety of your data and personal information.

With these benefits, Cpanel is an excellent choice for beginners in website management. It helps you save time and effort in configuring and controlling your website efficiently.

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

Why should you use the latest version of PHP?

There are several reasons why you should use the latest version of PHP:

  1. Security: The latest version of PHP includes security enhancements, bug fixes, and patches that address vulnerabilities discovered in earlier versions. By using the latest version, you can ensure that your PHP applications are protected against potential security threats.
  2. Performance: Each new version of PHP introduces performance improvements and optimizations. These improvements can result in faster execution times and better overall performance for your applications. By using the latest version, you can take advantage of these performance enhancements.
  3. Features: The latest version of PHP often introduces new features and functionality that can enhance the development process. These features may include improved error handling, new language constructs, or additional libraries and extensions. By using the latest version, you can leverage these new features to improve your code and make development easier.
  4. Compatibility: As PHP evolves, older versions may become obsolete and unsupported. By using the latest version, you can ensure that your code is compatible with modern PHP frameworks, libraries, and tools. This can save you time and effort in the long run by avoiding compatibility issues and allowing you to take advantage of the latest advancements in the PHP ecosystem.

Overall, using the latest version of PHP is important to ensure the security, performance, and compatibility of your applications, as well as to benefit from the latest features and improvements provided by the PHP development community.

I advise you to use PHP 8.1 as it has several advantages. Firstly, PHP 8.1 is compatible with many WordPress plugins and themes, which helps you avoid compatibility issues. Additionally, PHP 8.1 is recommended by WordPress.org, the official organization behind WordPress.

Furthermore, PHP 8.1 provides improvements in terms of security and speed compared to the previous version, PHP 7.4. Upgrading to PHP 8.1 will enhance the security of your website and improve processing speed. This can result in a better user experience and smoother website performance.

Therefore, using PHP 8.1 is a good choice for upgrading your WordPress website. However, before upgrading, make sure that your plugins, themes, and code are up to date to ensure compatibility and avoid any unwanted issues.

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

Some other options to note:

  • max_execution_time: 60
  • max_input_time: 60
  • max_input_vars: 2000
  • memory_limit: max
  • post_max_size: max
  • short_open_tag: ON
  • upload_max_filesize: max
  • zlib.output_compression: ON

Please note that ModSecurity and Imunify360 can slow down your website

Please be aware that both ModSecurity and Imunify360 have the potential to decrease the performance of your website. These security tools are designed to protect your website from various threats, such as malicious attacks and vulnerabilities. However, due to their nature of inspecting and analyzing incoming web traffic, they can sometimes introduce a certain level of overhead, which may result in slower response times for your website.

ModSecurity is an open-source web application firewall (WAF) that helps protect against common web-based attacks, such as SQL injection and cross-site scripting (XSS). It works by examining HTTP requests and responses and applying a set of defined rules to identify and block suspicious or malicious activities. While this added layer of security is crucial for safeguarding your website, it can potentially impact its performance by introducing additional processing time for each request.

Imunify360, on the other hand, is a comprehensive security solution that includes features like WAF, malware scanning, reputation management, and proactive defense against various types of attacks. While it offers robust protection, it may also impact the performance of your website due to the resource-intensive nature of some of its security mechanisms.

It’s important to strike a balance between security and performance when using these tools. You may need to fine-tune the configuration settings or work closely with your hosting provider or system administrator to optimize the performance of your website while maintaining a high level of security. Regular monitoring and analysis of the impact on your website’s speed and responsiveness are recommended to ensure that any potential slowdowns are minimized.

Don’t forget to enable Opcache and Memcached or Redis

Enabling Opcache and either Memcached or Redis is crucial for optimizing the performance of your web applications and improving overall system efficiency. Here’s a brief explanation of why it’s important to enable these technologies:

  1. Opcache: Opcache is a caching mechanism that stores precompiled PHP bytecode in memory, eliminating the need for repetitive script parsing and compilation. By enabling Opcache, you can significantly reduce the execution time of PHP scripts, leading to faster response times and improved website performance.
  2. Memcached or Redis: Both Memcached and Redis are in-memory data caching systems commonly used to speed up dynamic website content delivery. These systems store frequently accessed data in memory, allowing for quick retrieval without querying the database repeatedly. By enabling Memcached or Redis, you can reduce the load on your database server and improve the overall responsiveness of your application.

Enabling Opcache and either Memcached or Redis can greatly enhance the performance of your web applications by reducing script execution time and optimizing data retrieval.

Please use MariaDB instead of MySQL (if you can)

MariaDB is a popular open-source relational database management system (RDBMS) that was created as a fork of MySQL. It aims to be a drop-in replacement for MySQL, providing enhanced performance, stability, and additional features.

Here are some specific reasons why you might want to consider using MariaDB instead of MySQL:

  1. Performance: MariaDB often delivers better performance compared to MySQL due to its advanced query optimizer and improved storage engines. It has also implemented various optimizations and features to enhance scalability and speed.
  2. Compatibility: MariaDB is designed to be highly compatible with MySQL, ensuring that most applications developed for MySQL can run seamlessly on MariaDB without any modifications.
  3. Enhanced Features: MariaDB offers additional features that are not available in MySQL. These include better support for JSON and spatial data types, additional storage engines (such as Aria, XtraDB, and ColumnStore), and improved security options.
  4. Active Development: MariaDB has a vibrant and active development community that regularly releases updates and new features. This ensures that you have access to the latest advancements and bug fixes.
  5. Community Support: MariaDB benefits from a strong community of users and contributors who provide support through forums, documentation, and online resources.

However, it’s important to note that the decision to use MariaDB instead of MySQL should be based on your specific requirements and circumstances. It’s recommended to thoroughly evaluate the features, performance, compatibility, and support of both databases before making a decision.

SSD NVMe drives are truly important

SSD NVMe drives are truly important for making websites load faster. Here is a detailed explanation and comparison with other types of drives such as SSD SATA and old generation HDD:

  1. Data Access Speed: SSD NVMe utilizes the NVMe (Non-Volatile Memory Express) communication protocol, which allows for much faster data access compared to SSD SATA and HDD. This helps reduce website loading time as data is accessed and retrieved quickly.
  2. Data Read/Write Speed: SSD NVMe has significantly higher data read/write speeds compared to SSD SATA and HDD. With fast data transfer speeds, the necessary files to display the website are read and written to the drive quickly, enhancing performance and reducing loading times.
  3. Latency: SSD NVMe has lower latency compared to SSD SATA and HDD. This means that the response time from sending a data access request to the drive until the data is accessed and returned is shorter. When transmitting data from the drive to the web browser, quick response times help reduce latency and improve user experience.
  4. Boot and Shutdown Time: SSD NVMe provides faster boot and shutdown times compared to SSD SATA and HDD. The quick access and retrieval of data from the drive facilitate faster system startup and shutdown, saving time and providing convenience to users.
  5. Longevity and Durability: SSD NVMe typically has higher longevity and durability compared to SSD SATA and HDD. As there are no mechanical moving parts like in HDDs, SSD NVMe is less prone to damage from impacts or vibrations. This helps increase the lifespan of the drive and reduces the risk of data loss.

In summary, SSD NVMe drives make websites load much faster due to their high data access speed, fast data read/write speeds, low latency, quick boot and shutdown times, and increased longevity. These are significant benefits when building websites to provide a smooth user experience.

Start configuring WordPress website

When setting up a WordPress website, there are a few important notes to consider, especially in the initial stages. One crucial aspect is to avoid using null, crack, or GPL products with unclear origins. This is because these products can have serious negative consequences for your online money-making website.

Using null or crack products refers to using unauthorized copies of premium themes or plugins that have been modified to bypass licensing requirements. These copies are often obtained illegally and can come with hidden malware or security vulnerabilities. Installing such products on your website can lead to various issues, including:

  1. Security Risks: Null or crack products may contain malicious code that can compromise the security of your website. Hackers can exploit these vulnerabilities to gain unauthorized access, steal sensitive data, inject spam links, or distribute malware to your visitors.
  2. Lack of Updates and Support: Since these products are unauthorized and often obtained without proper licensing, you won’t receive updates or support from the original developers. Updates are crucial for fixing bugs, improving performance, and patching security vulnerabilities. Without updates, your website may become outdated and vulnerable to attacks.
  3. Legal Consequences: Using null or crack products is a violation of copyright laws and licensing agreements. If you’re caught using pirated software, you may face legal consequences and potential fines. Additionally, it can damage your reputation and credibility as a website owner.

To ensure the success and security of your online money-making website, it is recommended to follow these guidelines:

  1. Use Legitimate Sources: Purchase premium themes and plugins from reputable marketplaces or directly from developers’ official websites. This ensures that you receive genuine products with proper licensing and access to updates and support.
  2. Verify the Origin: Before installing any theme or plugin, check its authenticity and credibility. Look for user reviews, ratings, and feedback from trusted sources. Ensure that the product is from a reputable developer with a solid track record.
  3. Regularly Update Products: Keep all themes, plugins, and WordPress itself up to date by installing updates as soon as they become available. This helps to patch security vulnerabilities and ensures compatibility with the latest version of WordPress.
  4. Maintain Regular Backups: Regularly backup your website’s data, files, and database. In case of any unforeseen issues or security breaches, backups allow you to restore your website to a previous working state.

Remember, investing in legitimate and authorized products for your WordPress website will help protect your online business, maintain its integrity, and provide a secure experience for both you and your visitors.

Choose a good WordPress theme for optimizing speed

Here are some WordPress themes that you can consider for optimizing speed:

  1. GeneratePress: GeneratePress is a highly recommended theme for optimizing the speed of your WordPress website. It has a lightweight design and optimized code, which helps reduce page load time and improve user experience. GeneratePress also integrates well with Gutenberg and other popular page builders.
  2. Blocksy: Blocksy is a flexible and speed-optimized WordPress theme. It offers plenty of customization options and integrates well with Gutenberg. Blocksy is built with optimized code, helping to improve page loading speed.
  3. Kadence: Kadence is a fast and flexible WordPress theme. It comes with powerful features for speed optimization, including user-friendly customization interface and lightweight design. Kadence also integrates well with Gutenberg and other popular page builders.
  4. Astra: Astra is a lightweight and fast WordPress theme. With its flexible design and optimized code, Astra helps minimize page load time and improve website performance. It also supports Gutenberg and other popular page builders.

If you prefer using page builders instead of just Gutenberg, here are some options:

  • Cwicly: Cwicly is an easy-to-use WordPress page builder that doesn’t require coding knowledge. With Cwicly, you can create professional-looking websites without writing code.
  • Breakdance: Breakdance is a powerful and user-friendly WordPress page builder for non-coders. With Breakdance, you can create beautiful websites without needing programming knowledge.

If you are a developer with HTML and CSS knowledge, you may consider using Livecanvas. Livecanvas is a WordPress theme that allows you to create custom websites using your own HTML and CSS code.

In this case study, you can use the GeneratePress theme to provide detailed instructions on optimizing the speed of your WordPress website. GeneratePress is a popular and widely used theme with speed optimization features.

Review of GeneratePress and GenerateBlocks

GeneratePress and GenerateBlocks are two popular WordPress plugins used for creating and customizing website layouts. Here is a detailed review of both products and why you should consider investing in their PRO versions.

GeneratePress

GeneratePress is a lightweight, speed-optimized, and user-friendly WordPress theme. Its main strength lies in its high flexibility and powerful customization options. It is well-suited for creating personal websites, blogs, or professional business websites.

With the PRO version of GeneratePress, you gain access to additional features and enhanced customization capabilities. You can create diverse content layouts, implement different header and footer designs for each page, and have detailed control over your website’s appearance. The PRO version also provides priority support from the developers and regular updates to ensure stability and security.

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

GenerateBlocks

GenerateBlocks is a companion plugin to GeneratePress that provides customizable interface building blocks for your website. With GenerateBlocks, you can easily create visually appealing elements such as headings, content sections, images, buttons, and more. The plugin is user-friendly and allows you to drag and drop blocks into desired positions on your website.

The PRO version of GenerateBlocks expands upon the plugin’s features with even more customizable blocks, allowing you to create more complex pages and layouts. You can also personalize the blocks with color options, hover effects, and integrated links. The PRO version also offers priority support and regular updates for stability and security.

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

Reasons to invest in the PRO versions

Investing in the PRO versions of both GeneratePress and GenerateBlocks brings several notable benefits. Here are some reasons:

  1. Flexibility: The PRO versions of both GeneratePress and GenerateBlocks provide powerful customization features that enable you to create unique and professional website interfaces.
  2. Priority support: As a PRO user, you gain access to priority support from the developers. This helps you resolve any issues quickly and efficiently.
  3. Regular updates: The PRO versions receive regular updates to ensure stability and security for both the theme and plugin. You will always have the latest version with new features and bug fixes.
  4. Seamless integration: GeneratePress and GenerateBlocks are developed to work well together, offering a seamless and efficient user experience.

In conclusion, investing in the PRO versions of GeneratePress and GenerateBlocks allows you to maximize their flexibility and customization capabilities, provides priority support, and ensures stability and security for your website.

Options help optimize the speed for the GeneratePress theme

Please select like this in the GeneratePress theme settings, the same goes for GenerateBlocks.

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

When using GeneratePress with the Dynamic CSS Print Method set to External File, it is faster than using the inline method. This is because the external file method allows the CSS to be loaded separately from the HTML content of the webpage. When the CSS is inline, it has to be parsed and rendered along with the HTML, which can slow down the rendering process.

By using an external file, the browser can fetch and cache the CSS separately, allowing it to be reused across multiple pages. This reduces the amount of data that needs to be transferred and improves the overall performance of the website. Additionally, when the CSS is external, it can be loaded asynchronously, meaning that it doesn’t block the rendering of the webpage, resulting in a faster user experience.

Now, let’s talk about the Icon Type. When it comes to choosing between SVG and Font Icons, using SVG icons is faster. SVG (Scalable Vector Graphics) icons are composed of XML code and can be scaled without losing quality. They are resolution-independent and can adapt to different screen sizes and resolutions.

On the other hand, Font Icons are based on font files that contain vector shapes representing the icons. They are rendered as text characters using CSS rules. However, font files can be large in size and require additional HTTP requests to load, which can slow down the page loading time.

SVG icons, on the other hand, are typically smaller in file size compared to font files. They can be compressed efficiently and loaded with just a single HTTP request. This reduces the overall page size and improves loading speed.

Furthermore, SVG icons offer better flexibility and customization options. They can be easily styled using CSS properties like fill and stroke, allowing for dynamic color changes. Font Icons, on the other hand, have limited customization options since they rely on predefined shapes within the font file.

In summary, using GeneratePress with the Dynamic CSS Print Method set to External File improves performance by separating CSS from HTML content. Choosing SVG icons over Font Icons enhances speed due to their smaller file size, efficient compression, and flexibility in customization.

Choose a good caching plugin

When it comes to selecting a reliable cache plugin, two popular options to consider are FlyingPress and Swift Performance AI. Let’s take a closer look at each of these plugins and discuss why they are worth investing in.

FlyingPress:

FlyingPress is a powerful cache plugin designed to optimize the performance of WordPress websites. Here are some key features and benefits:

  1. Page Caching: FlyingPress caches your web pages as static HTML files. When a user visits a page on your website, FlyingPress serves the cached HTML file instead of dynamically generating the page from scratch. This significantly speeds up the loading time as the server doesn’t need to process PHP or database queries.
  2. Fast Cache Generation: FlyingPress has a unique cache generation process that ensures rapid caching. It uses an efficient algorithm to generate and update cache files in the background, minimizing the impact on server resources and reducing the time required to cache pages.
  3. Cache Preloading: FlyingPress includes a cache preloading feature that automatically refreshes the cache whenever you update or publish new content on your website. This means that your visitors will always see the most up-to-date version of your pages while still benefiting from the fast loading times provided by the cached HTML files.
  4. CDN Integration: The plugin seamlessly integrates with Content Delivery Networks (CDNs) like Cloudflare, KeyCDN, and BunnyCDN. By leveraging the power of CDNs, FlyingPress ensures that your website’s static files are delivered to visitors from the nearest server location, reducing latency and improving loading times.
  5. Image Optimization: FlyingPress includes an image optimization feature that automatically compresses and resizes images without sacrificing quality. This helps to reduce the file size of images, resulting in faster page load times.
  6. Lazy Loading: With FlyingPress, you can enable lazy loading for images, videos, and iframes. Lazy loading ensures that only the visible content is loaded initially, while the rest of the page is loaded as the user scrolls down. This improves the overall user experience and reduces initial page load times.

Swift Performance AI:

Swift Performance AI is another popular cache plugin known for its advanced optimization capabilities. Here’s why it stands out:

  1. Intelligent Caching: Swift Performance AI uses intelligent caching techniques to dynamically generate and serve optimized HTML files to visitors. This approach allows for faster rendering and reduces server load, resulting in improved website performance.
  2. Database Optimization: The plugin includes a built-in database optimization feature that cleans up and optimizes your WordPress database. By removing unnecessary data and optimizing database tables, Swift Performance AI helps to reduce database queries and improve overall website speed.
  3. Critical CSS Generation: Swift Performance AI automatically generates critical CSS for your web pages. Critical CSS refers to the minimal CSS required to render above-the-fold content. By integrating critical CSS directly into the HTML, the plugin eliminates render-blocking CSS files and improves initial page load times.
  4. Advanced Prefetching: Swift Performance AI implements advanced prefetching techniques to predict user behavior and preload resources accordingly. This means that the plugin intelligently preloads resources such as CSS, JavaScript, and fonts, reducing latency and improving perceived website speed.

Investing in FlyingPress and Swift Performance AI:

Both FlyingPress and Swift Performance AI offer a wide range of features and optimizations that can significantly enhance your website’s performance. Investing in these plugins is worthwhile for several reasons:

  1. Improved User Experience: Faster page load times lead to a better user experience. Users are more likely to stay engaged with your website if it loads quickly and smoothly, resulting in lower bounce rates and higher conversions.
  2. Better Search Engine Rankings: Website speed is an important ranking factor for search engines like Google. By using cache plugins like FlyingPress and Swift Performance AI to optimize your website’s performance, you increase your chances of ranking higher in search engine results pages (SERPs).
  3. Increased Conversion Rates: Studies have shown that faster websites tend to have higher conversion rates. When your website loads quickly, visitors are more likely to complete actions such as making a purchase or filling out a form, leading to improved conversions and ultimately higher revenue.
  4. Reduced Server Load: Cache plugins like FlyingPress and Swift Performance AI help reduce the server load by serving cached content instead of generating it from scratch for each visitor. This can result in lower hosting costs and improved scalability, especially for websites with high traffic volumes.

In conclusion, both FlyingPress and Swift Performance AI offer robust cache plugin solutions with advanced optimization features. Investing in these plugins can significantly enhance your website’s performance, improve user experience, boost search engine rankings, increase conversion rates, and reduce server load. Consider evaluating your specific needs and requirements to determine which plugin aligns best with your website goals.

Some settings for FlyingPress

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

For the Database optimization part, I will use a different plugin called Advanced Database Cleaner.

You can also use the Perfmatters plugin to manage JS loading efficiently

Perfmatters is a powerful WordPress plugin that focuses on optimizing website performance. It offers a wide range of features and functionalities designed to improve page loading speed and reduce unnecessary HTTP requests.

One of the standout features of Perfmatters is its ability to disable unnecessary scripts and stylesheets on a per-page basis. This feature allows you to selectively disable plugins and assets that are not needed on certain pages, thereby reducing the overall page size and improving load times.

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

The plugin also provides options to lazy load images and videos, which means that these elements will only load when they become visible to the user. This not only helps in improving page speed but also saves bandwidth, especially for websites with a lot of media content.

Another notable feature of Perfmatters is the ability to optimize Google Fonts, which helps reduce the number of HTTP requests and improve performance.

Perfmatters also offers options to disable emojis, remove query strings from static resources, and enable various performance optimizations such as DNS prefetching and preconnect. These optimizations can have a significant impact on page speed and overall user experience.

One of the advantages of Perfmatters is its lightweight nature. The plugin itself is minimalistic and does not add any bloat to your website. It is designed to work seamlessly with other optimization plugins and caching solutions.

In terms of usability, Perfmatters provides a simple and intuitive interface that allows you to enable or disable specific optimizations with just a few clicks. The plugin also provides detailed documentation and support to help you make the most out of its features.

Overall, Perfmatters is a valuable plugin for anyone looking to improve their website’s performance. With its range of optimization options and user-friendly interface, it offers an effective solution for speeding up WordPress websites and enhancing the user experience.

Some settings for Perfmatters

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

This is the setting you use with FlyingPress, I will explain it more in another article.

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

The highlight of Perfmatters is this Script Manager feature!

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

It helps you control JS like on/off anywhere you want like this!

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

In the image above, I have disabled the WP-Block-Library to save 107.5KB CSS that I don’t need to use!

We will come back to Advanced Database Cleaner

The Advanced Database Cleaner plugin is a powerful tool for WordPress websites to clean and optimize their databases. It helps you remove unnecessary data such as posts, pages, comments, revisions, and much more.

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

There are several reasons why you should consider purchasing the PRO version of Advanced Database Cleaner:

  1. Full functionality: The PRO version provides all the features of the free version and enhances them with additional capabilities. You’ll be able to clean the database remotely, schedule automatic cleanups and database backups, and enjoy other advanced features.
  2. Performance optimization: This plugin helps optimize your database, making your website run faster and saving server resources. This can improve user experience and boost your website’s SEO.
  3. Professional support: When you purchase the PRO version, you gain access to professional support from the developers. Any issues or questions regarding plugin usage can be addressed quickly and effectively.
  4. Reliability and security: The PRO version of Advanced Database Cleaner is regularly maintained and updated to ensure stability and security. You can rest assured that your data is protected, minimizing the risk of data loss.
  5. Integration with other plugins: This plugin is compatible with many popular plugins, allowing you to efficiently clean their data as well.

In summary, if you’re looking for a powerful tool to clean and optimize your WordPress database, improve website performance, and receive professional support, you should consider purchasing the PRO version of Advanced Database Cleaner.

Some settings for Advanced Database Cleaner Premium

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

This function helps scan the table and remove orphans.

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup
How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

This is the lightest and least error-prone plugin I have ever known. However, to ensure safety, please back up your data before deleting anything!

I like using Jeff Star’s BBQ firewall!

BBQ Pro Firewall Plugin, developed by Jeff Star, is a powerful security tool designed to enhance the protection of your WordPress website. This plugin acts as a firewall, actively monitoring and filtering incoming traffic to prevent malicious attacks and unauthorized access.

BBQ Pro utilizes a comprehensive set of rules and filters to detect and block suspicious requests, ensuring the safety and integrity of your website. It effectively blocks various types of threats, such as SQL injections, cross-site scripting (XSS) attacks, and brute-force login attempts.

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

With BBQ Pro, you can easily customize the firewall settings to cater to your specific security needs. The plugin offers a user-friendly interface that allows you to manage blocked IPs, whitelist trusted IP addresses, and configure advanced options for maximum protection.

In addition to its robust security features, BBQ Pro is lightweight and optimized for performance, ensuring that it doesn’t impact the speed and functionality of your website. It seamlessly integrates with your WordPress installation, making it easy to install and set up.

Overall, BBQ Pro Firewall Plugin is an essential tool for safeguarding your WordPress site against potential threats and maintaining a secure online presence.

Turn off WP’s Cron and use the hosting’s Cron

To turn off WP Cron and use the hosting’s Cron, you can follow these steps:

Step 1: Access your website through FTP or the hosting’s file manager.

Step 2: Locate and open the wp-config.php file in the root directory of your website.

Step 3: Add the following code to the wp-config.php file:

define('DISABLE_WP_CRON', true);

This code will disable WP Cron.

Step 4: Save and close the wp-config.php file.

Step 5: Access your cPanel or hosting control panel.

Step 6: Find the Cron Jobs or Scheduled Tasks tool (the name may vary depending on your hosting provider).

Step 7: Create a new Cron job by providing the following information:

wget -q -O - https://domain.com/wp-cron.php?doing_wp_cron >/dev/null 2>&1

Like this!

How to optimize website speed to increase revenue - It Startup
How to optimize website speed to increase revenue – It Startup

Replace domain.com with your domain name.

Step 8: Save and activate the Cron job.

After completing these steps, WP Cron will be turned off, and the hosting’s Cron will be used to execute scheduled tasks on your website.

Don’t use Font Awesome and too many SVG Inline

Using Font Awesome and too many SVG inline can negatively impact the loading speed of a web page.

When it comes to Font Awesome, it is a popular icon font library that allows you to use scalable vector icons in your web projects. However, using Font Awesome means that the website needs to load an additional font file, which can increase the overall file size and subsequently slow down the loading time. This is because the browser needs to download and render the font file before displaying the icons.

Similarly, SVG inline refers to the practice of embedding SVG (Scalable Vector Graphics) code directly into the HTML markup of a web page, instead of using external SVG files. While SVG inline has its advantages, such as reducing the number of HTTP requests, it can also add unnecessary code bloat to the HTML file. This can lead to larger file sizes and longer loading times.

Both Font Awesome and SVG inline can contribute to slower page load times, especially when used excessively or improperly. When a web page contains too many icons or SVG inline elements, it increases the overall amount of data that needs to be downloaded and rendered by the browser. This can be particularly problematic for users with slower internet connections or when accessing the website on mobile devices.

To optimize page loading speed, it is recommended to use these techniques judiciously. Limit the number of Font Awesome icons and consider using alternative methods for displaying icons, such as using SVG sprites or CSS-based solutions. Additionally, carefully evaluate the use of SVG inline elements and consider optimizing them by removing unnecessary code or using external SVG files where appropriate.

By minimizing the use of Font Awesome and too many SVG inline elements, you can help improve the loading speed of your web pages and provide a better user experience for your visitors.

If you use google font, please store it locally!

If you use Google Font, please store it locally to optimize speed.

When using Google Font, your browser has to download the font from Google’s server every time the web page is loaded. This can potentially slow down the page loading speed of your website.

To optimize speed, you can store the Google Font locally on your server. By doing so, the browser only needs to download the font from your server once, and then cache it for use in subsequent visits.

To store Google Font locally, you need to download the font from Google Fonts and store it on your server. Then, you can reference the font from your server in the HTML code of your web page.

For example:

<!DOCTYPE html>
<html>
<head>
  <link href="/path/to/local/font.css" rel="stylesheet">
</head>
<body>
  <h1 style="font-family: 'FontName', sans-serif;">Hello, world!</h1>
</body>
</html>

In the example above, font.css is a CSS file that contains the path to the locally stored font on your server. You need to edit the /path/to/local/font.css path to match the actual path of the font on your server.

By storing Google Font locally, you can minimize the number of network requests and improve the page loading speed of your website.

You can use the Perfmatters plugin to locally host fonts, or if you are using the GeneratePress theme, you can refer to this tutorial!

Optimizing images is extremely necessary

Optimizing images is indeed crucial for various reasons, including improved website performance, faster loading times, and better user experience. Two popular image optimization tools that can help achieve these goals are EWWW Image Optimizer and ShortPixel.

EWWW Image Optimizer: EWWW Image Optimizer is a WordPress plugin that automatically optimizes images upon upload to your website. It works by reducing the file size of images without compromising their quality. The plugin offers both lossless and lossy compression options, allowing you to choose the level of optimization based on your preferences and requirements.

With EWWW Image Optimizer, you can optimize various types of images, including JPEG, PNG, and GIF files. The plugin also supports WebP format, which provides even more efficient image compression. By reducing the file size of your images, EWWW Image Optimizer helps minimize bandwidth usage, resulting in faster website loading times.

ShortPixel: ShortPixel is another popular image optimization tool that offers both a WordPress plugin and an online image compressor. It uses advanced algorithms to compress and optimize images, reducing their file size while maintaining high visual quality. ShortPixel supports various image formats, including JPEG, PNG, GIF, and PDF.

One of the key features of ShortPixel is its ability to optimize images in bulk. You can upload multiple images at once and let the tool handle the compression process automatically. Additionally, ShortPixel provides an option for generating WebP versions of your images, further enhancing their loading speed.

Both EWWW Image Optimizer and ShortPixel are reliable solutions for optimizing images on your website. They can significantly improve your site’s performance by reducing page load times, helping to retain visitors and improve SEO rankings.

Avoid using plugins and themes that call the Jquery library if you want superior speed

If you want to achieve superior speed on your website, it is recommended to avoid using plugins and themes that call the jQuery library.

jQuery is a popular JavaScript library that simplifies the process of manipulating HTML documents, handling events, and creating animations. While it offers a lot of useful functionality, including cross-browser compatibility, it can also add unnecessary overhead to your website’s performance.

Using plugins and themes that rely on jQuery means that your website needs to load the jQuery library along with those additional scripts. This can slow down the loading time of your website, especially if the library and scripts are not optimized or if they are large in size.

By avoiding the use of jQuery-dependent plugins and themes, you can reduce the number of requests made to the server and decrease the overall file size of your web pages. This can result in faster loading times and improved performance for your users.

Instead of relying on jQuery, you can consider using native JavaScript or modern JavaScript frameworks like React or Vue.js, which offer similar functionality while being more lightweight and efficient.

However, it’s important to note that not all plugins and themes that use jQuery will necessarily negatively impact your website’s speed. Some developers optimize their code and use efficient techniques to minimize any performance impact. Therefore, it’s recommended to carefully evaluate the performance implications of each plugin or theme before making a decision.

In summary, if you prioritize superior speed for your website, it is advisable to be cautious when using plugins and themes that call the jQuery library. Consider alternative solutions that offer similar functionality but with better performance characteristics.

Avoid using plugins that generate excessive queries on the front-end and have a high autoload

To optimize your WordPress website’s performance, it is recommended to avoid using plugins that generate excessive queries on the front-end and have a high autoload. These types of plugins can negatively impact your site’s speed and overall user experience.

When a plugin generates excessive queries on the front-end, it means that it is requesting a large amount of data from the database for each page load. This can lead to slower page load times and increased server resource usage, especially on shared hosting environments or websites with high traffic.

Additionally, plugins with a high autoload can cause delays in loading your website’s content. Autoload refers to the process of loading data from the database into WordPress’ memory on every page load. If a plugin has a high autoload, it means that it is loading a significant amount of data into memory, which can slow down your site.

To mitigate these issues, it’s essential to carefully select and evaluate plugins before installing them on your WordPress site. Here are some tips to help you avoid plugins with excessive queries and high autoload:

  1. Research and read reviews: Before installing a plugin, research its reputation and read reviews from other users. This can provide valuable insights into whether the plugin may have performance-related issues.
  2. Check the plugin’s documentation: Review the plugin’s documentation to see if it mentions any potential performance concerns or recommendations.
  3. Test the plugin on a staging site: If possible, test the plugin on a staging site before deploying it on your live website. This allows you to assess its impact on performance without affecting your visitors’ experience.
  4. Monitor your site’s performance: Regularly monitor your website’s performance using tools like Google PageSpeed Insights or GTmetrix. These tools can highlight any performance bottlenecks caused by plugins.
  5. Optimize and clean up: If you find that a plugin is generating excessive queries or has a high autoload, consider optimizing or replacing it with an alternative that offers similar functionality but with better performance.

By being cautious and mindful of the plugins you install, you can ensure that your WordPress website remains fast, efficient, and provides an excellent user experience for your visitors.

Delete unused photos, plugins, regularly scan the database and check!

To ensure a smooth and efficient operation of your WordPress website, it is important to regularly perform maintenance tasks such as deleting unused photos, removing unnecessary plugins, scanning the database, and performing regular checks. Let’s break down each task and explain their importance in more detail:

  1. Delete unused photos: Over time, your website may accumulate a large number of unused or redundant photos. These photos take up valuable storage space and can slow down your website’s performance. By regularly deleting unused photos, you can free up storage space and improve the loading speed of your website.
  2. Remove unnecessary plugins: WordPress plugins can enhance the functionality of your website, but having too many unnecessary plugins can have negative effects. Unused or outdated plugins can cause conflicts, security vulnerabilities, and impact your website’s performance. It is important to regularly review your plugins and remove any that are no longer in use or are not essential for your website’s operation.
  3. Scan the database: The WordPress database stores all the content, settings, and configurations of your website. Regularly scanning the database helps identify any potential issues such as corrupted data, orphaned records, or performance bottlenecks. By scanning the database, you can detect and resolve any underlying problems before they impact your website’s functionality.
  4. Perform regular checks: Regularly checking your website ensures its overall health and functionality. This includes verifying that all the pages are loading correctly, checking for broken links or images, testing contact forms, and ensuring that any interactive features are working as intended. Regular checks help identify any issues or errors that may arise and allow you to address them promptly.

By following these maintenance tasks on a regular basis, you can optimize the performance, security, and functionality of your WordPress website, providing a better experience for both you and your visitors.

Update the latest version of WordPress, themes and plugins as soon as possible!

Updating these components is important for several reasons:

  1. Security: One of the main reasons to update WordPress, themes, and plugins is to ensure the security of your website. Updates often include patches for vulnerabilities that could be exploited by hackers. By staying up-to-date, you reduce the risk of your website being compromised.
  2. Bug fixes: Updates also address any bugs or issues that may have been discovered in previous versions. These bugs can affect the functionality or performance of your website, so it’s important to update to the latest versions to ensure everything works smoothly.
  3. Compatibility: WordPress regularly releases updates to keep up with changes in technology and web standards. Themes and plugins are also updated to maintain compatibility with the latest version of WordPress. By updating everything, you ensure that all components work together seamlessly.
  4. New features: Updates often introduce new features and improvements that can enhance the functionality and user experience of your website. By staying updated, you can take advantage of these new features and provide a better experience for your visitors.

To update WordPress, themes, and plugins, follow these steps:

  1. Backup your website: Before making any updates, it’s always a good idea to create a backup of your website. This ensures that you can restore your site if anything goes wrong during the update process.
  2. Update WordPress core: Start by updating the WordPress core. You can do this by navigating to the “Dashboard” and clicking on “Updates.” If a new version is available, you will see a notification here. Click on the “Update Now” button to initiate the update process.
  3. Update themes: After updating WordPress, it’s important to update your themes. Go to the “Appearance” section in the WordPress dashboard and click on “Themes.” If any of your installed themes have an available update, you will see a notification. Simply click on the “Update Now” button to update the theme.
  4. Update plugins: Similarly, navigate to the “Plugins” section in the WordPress dashboard and click on “Installed Plugins.” If any of your plugins have updates available, you will see a notification. Click on the “Update Now” link to update each plugin individually.
  5. Test your website: After updating everything, make sure to thoroughly test your website to ensure that everything is functioning as expected. Check for any issues or conflicts that may have arisen due to the updates.

Remember to regularly check for updates and make it a routine to keep your WordPress installation, themes, and plugins up-to-date. This will help ensure the security, stability, and performance of your website.

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